Behind the recommendation.
Follow the incentive.

Six ways to read an ad more clearly

A focused sequence of lessons and practical cases. This outline previews the course; the full learning activities are being prepared.

1. 01
   MODULE 01Planned 8 min

   Identify the commercial relationship

   Look for sponsorship, affiliate arrangements, gifted products, and other reasons a recommendation may also be an advertisement.

   PLANNED PRACTICE

   Annotate the relationship signals in three fictional posts.

2. 02
   MODULE 02Planned 9 min

   Separate a claim from its evidence

   Distinguish a personal testimonial, a measurable product claim, and supporting evidence that actually addresses that claim.

   PLANNED PRACTICE

   Build a claim-and-evidence table for an imaginary productivity product.

3. 03
   MODULE 03Planned 8 min

   Read reviews and endorsements in context

   Consider the reviewer’s experience, incentives, comparison basis, and what the review does not establish.

   PLANNED PRACTICE

   Compare two endorsements and list the questions needed before relying on either.

4. 04
   MODULE 04Planned 9 min

   Understand why an ad reached you

   Explore the difference between the context where an ad appears and the information a platform may use to select an audience.

   PLANNED PRACTICE

   Interpret a fictional ad-information panel without assuming it reveals every targeting decision.

5. 05
   MODULE 05Planned 8 min

   Check the offer beyond the headline

   Follow the claim through to the product details, total price, conditions, and any recurring commitment.

   PLANNED PRACTICE

   Reconcile a promotional post with a fictional checkout summary.

6. 06
   MODULE 06Planned 7 min

   Make a decision on your own criteria

   Write down the job you need done, the evidence you require, and the price you are willing to pay before comparing promotions.

   PLANNED PRACTICE

   Complete the capstone claim-check sheet and explain a buy, wait, or pass decision.